Google struggling to make AI Mode searches pay (The Register)
GRANT BRICKMAN: Alphabet's shares dived after AI Mode turned out to earn less than good old ads.
ODETTE: How we got here, in one tidy explainer. ▶
BARNABY: The comments are on fire. Read the room. ▶
DIRECTOR MARGE: THE BACKGROUND it is. Somebody tell the graphics. ▶
GRANT BRICKMAN: Now, the Big Picture. Alphabet's shares dived on Wednesday after something about AI Mode. I assume the AI had a bad day. ▶
DR. VERA VECTOR: According to the background note, Google introduced an experimental AI Mode in March 2025, built on Gemini, for complex multi-part questions. ▶
GRANT BRICKMAN: Vera, is this a datacenter story or a money story? I never know with the AI. It's one guy, you know. ▶
DR. VERA VECTOR: Both. The Register says 51.4 billion dollars went out in Q3, about two thirds on servers and networking, the rest on datacenter builds. ▶
GRETA FOOTNOTE: No other outlets turned up on this one, so we stay with the article. Vera, what is still open? ▶
DR. VERA VECTOR: The Register says Philipp Schindler blamed lower monetization in AI Mode. The report doesn't say how large that gap is. ▶
DR. VERA VECTOR: Net income was 26.17 billion dollars, against 35 billion in last year's Q3. Whether AI Mode closes that gap is not answered. ▶
GRETA FOOTNOTE: AXIOM is in the GPU hall with one field beat. AXIOM? ▶
AXIOM: Happy to help! Fun background: the word search was coined by a librarian named Search. Thank you for the question! ▶
GRETA FOOTNOTE: Search is up, the bill is up, and AI Mode earns less per query. Back to you, Grant. ▶